Pool Yard.
Full brand identity creation for a residential development in rural Herefordshire.
Completed: 2024.
JDW Homes came to Rickards Design initially to produce the CGI’s for their new 8 residential dwelling development to assist with marketing of the properties. However, after an initial meeting, the client was able to explore the full capabilities of the company, and a larger brief was developed to include: logo design, brand identity, website and brochures for potential buyers.
The development name ‘Pool Yard’ was also created during the brand identity process after researching the local area and discovering the historical nature of the site. The rich and warm colour palette was inspired by the local orchard industries within the locality and reflected in the logo design, incorporating an apple tree. The use of a serif typeface added sophistication to the brand and strengthened the link to the traditional industrial nature of the site.
Website creation was the final natural output for the brand formation in order to showcase the 8 plots available for sale. Squarespace was used to delevop the site and a strong brand identity was visualised through colour and typeface application throughout each page. A vast amount of information was able to be communicated in a sophisticated manner, whilst the visuals of each house were centre stage and floorplans available to explore.
This suite of brand elements has been used by the client to create on-site branding and social media posts in order to successfully market the residential development both locally and nationally.
Website: https://www.pool-yard.com/
